I am a public affairs professional with a strong track record in developing and implementing strategies to enhance an organization's brand and reputation, gleaned from 30 years’ experience in government, media and the non-profit sector.
My most recent role was at the Ontario Ministry of Children, Community and Social Services, where I led communications initiatives for key ministry operations, and provided strategic communications advice and issues analysis. My government experience also includes working as a senior political advisor to three cabinet ministers and in the Office of the Premier of Ontario.
Motivated to strengthen communities and improve lives through the non-profit sector, I worked as a public relations professional for United Way Toronto, and volunteered for the Community One Foundation, Supporting Our Youth’s LGBT mentoring program, AIDS Walk Toronto and helped newcomers practise their English skills at WoodGreen Community Centre. I am currently the vice-chair of the AIDS Committee of Toronto’s board of directors.
My past work with non-profits includes:
Developing a communications strategy and aligned messaging to strengthen Sherbourne Health Centre’s brand, as well as writing and co-ordinating its annual report.
Securing media coverage worth more than $100,000 for North York Harvest Food Bank, including its first-ever front-page Toronto Star story; wrote annual report, newsletters and other marketing materials.
Streamlining public positioning of an international AIDS service organization by developing corporate key messages for a range of uses, including case for support, informational brochures and website copy.
I'm a graduate of Ryerson University’s journalism program, and worked as a journalist with CBC Television News, the Canadian Press, the Brantford Expositor and the Collingwood Enterprise-Bulletin.